We're Hiring

Role Overview

The Head of Brand Marketing is responsible for crafting and executing our entire brand strategy to enhance the brands exposure, reputation, and engagement within the marketplace of athletes, sporting parents and the broader strength and conditioning industry.

The primary function of this role is to grow the reach, engagement and reputation of the Athletes Authority brand across all digital platforms (inc but not limited to: Website, IG, LinkedIn, TikTok, Google, FB, YT, Spotify, Skool etc) measured by strong organic lead flow that meets the majority (>60%) of inbound sales requirements.

The secondary function of this role is to plan, produce and post engaging content (as measured by our content KPIs) using the resources and talent at our disposal: our own staff, and, contracted videographers, to support both our requirements for demand generation (short-term lead generation), and long-term brand marketing and reputation.

The tertiary function of this role is to support the sales team with engaging copy and creatives for paid advertising, email marketing & landing page development.

Key Style & Character Traits

You'll be an innovative and creative thinker who can see the big picture and adapt to an ever changing marketing 'meta.' You move quick and work well on "ASAP" timelines. You think outside the box, and challenge the status quo.

You have the macro awareness to realise that one of the most important assets we have is our brands future reputation, so you keep that in focus. You orientate yourself around making the brand be as valuable and useful to the industry as it can possibly be.

You could join the circus as a juggling artist, because you don't crumble under the challenges of handling multiple marketing initiatives and projects all happening at once. You can maintain a focus on results and don't start making excuses if there are multiple irons in the fire.

You find solutions to problems, rather than problems with solutions. You recognise that there are always challenging in marketing, but find joy and satisfaction in overcoming them. You approach these challenges with an open-mind and are open to feedback from the rest of the team who might have a different perspective to you.

An innovative and creative thinker who can see the big picture and adapt to an ever-changing marketing 'meta'

The awareness to keep the brand's future reputation in focus.

Maintain a focus on results while juggling multiple concurrent marketing initiatives and responsibilities across a varied suite of products.

What you'll be accountable for:

As the Head of Brand Marketing, your accountabilities can be summarised below:

Develop and execute compelling brand marketing and lead generation strategies that get results (as measured by reach, engagement and conversion metrics)
Coordinate the coaching and physiotherapy staff to assist in creating engaging content by leveraging their insights and expertise.
Analyse market trends, customer insights and on-platform behaviour to drive marketing decisions and priorities.
Coordinate guests, edit and upload our podcast.
Work closely with Head of sales and our marketing specialists to ensure adequate total leadflow, utilising your skills in copywriting for email, ads and content, as well as the crafting of engaging landing pages.
Grow our digital platforms in both engagement rate and total follower count.

Mindset & Approach To Problem-Solving

A willingness to adapt and a commitment to trial-and-error; understanding that the digital and creator landscape is rapidly evolving and changing. You will harness the philosophy
"what worked yesterday, might not work tomorrow."
There are always problems and challenges with marketing. You'll approach these problems with an open-mind, a willingness to gather feedback and insights, and a commitment to finding solutions.
You will find great joy in growing our brands reputation and reach, knowing that core to our vision is being useful to our industry.
You will find satisfaction when asking yourself the question: "How can we get more juice out of the squeeze, using what we have"
You thrive on tight deadlines, accountability and uphold the GSD attitude knowing that content runs on a 24-hour cycle and we've always got to be "on."

how you'll measure your success

Organic Lead Flow

You'll be measuring the amount of leads that are generated from organic marketing efforts to support new athlete and student targets. When you're succeeding in the role, over 60% of our lead flow requirements will come from organic sources.

Brand Growth

As an industry leader, brand growth is our best indication that we are being productive and useful contributors to the industry. Succeeding here will see reliable growth across our digital platforms and media (IG, TikTok, LinkedIn, YouTube, Website Visits and Mailing list)

Content Creation & Engagement Metrics

At the heart of the brand marketing role is content creation and engagement with our global digital audience. You'll be keeping a close eye on content production to ascertain what works, what doesn't , and how we can be more valuable to athletes and coaches who honor us with their attention and trust.

Runway

We expect and estimate that your runway to KPI will be approximately twelve weeks. During this time, we'd expect you to be testing out new ideas, getting in your rhythm, and learning the ropes.

Skills & Experience

Proven track-record of growing brands
High levels of experience within the field of sports performance
Excellent scripting and copywriting capabilities
Confidence navigating and designing landing pages using proven existing templates.
Ability to take a marketing concept and idea and bring it to life
Moderate video editing skills -- capable of producing short-form content that is engaging by utilising hooks, payoffs and current trends.

Compensation

$80,000 per year including super contributions.
20% bonus for KPI achievement.

Do Not Apply If

You aren't great at multi-tasking multiple marketing initiatives at once.
You're natural attitude and style is to worry about absolutely every tiny little detail that prevents you from being productive
You're not adaptable on the fly
You get anxious thinking about targets, deadlines and KPIs
You can hustle, get your hands dirty and keep a creative team producing at a high level.
You're not an Australian resident

How To Apply

If you've thoroughly read the above and think you'd be a great fit, follow the application process below:

Email Karl a summary video (karl.goodman@athletesauthority.com.au) of why we should consider you as a great fit for the role. Showcase your creative capabilities and editing skills here. Utilise hooks, a payoff and keep things engaging. The subject headline of the email should be a showstopper, and make me want to open the email. Craft a great email which makes me want to click the video link.

If I watch the video through to the end, I'll reply back and we'll catch up for an interview.

If that goes well, we'll invite you into the facility to film content for the day. You'll then be tasked to create some short-form reel content after a morning of filming on the gym floor. Alongside that, you'll take the content from the reel and re-format it as a broadcast email to our database, and, as a X/Twitter post to see how you repurpose content. This will be paid, so you can take the day off work.

If the content slaps, you'll get the job. If the content doesn't cut it, then I'll give you feedback about what you need to improve, and we'll likely give you another shot at it, although you won't be paid a second time.

Still keen? Look forward to opening your email.

HAVE A QUESTION?

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